PurpleView is a Bangalore based startup founded with a vision to leverage mobile and cloud software technologies, to enhance efficiency in data collection, data processing and information management in consumer, FMCG, small business and education segments in India and other emerging economies.

Doublentry
is the first commercial product from PurpleView and is targeted at enabling small business owners to easily manage their day-to-day business transactions and finances.
 
 
 
 
  G. Nagarajan - Co-Founder

GN is a chartered accountant with a broad exposure enriched with an experience of over 25 years providing leadership and direction in the Information technology industry. He started his career in the Finance and Accounts function and over a 13 year stint in Wipro gained experience in managing manufacturing operations, finance and administration. He served in Redington as the CFO.

GN contributed significantly to the growth and success of a VLSI technology start-up as a Director. GN has been a freelance trainer in Corporate Finance & Business Management.
 
 
 
  Guru M - Co-Founder

Guru has over 22 years of experience working in India and USA in leadership roles spanning general management, ODC operations and software engineering and delivery. He is presently the COO of MobiSir, a company he founded and incubated that offers a mobile based learning and assessment platform. Prior to MobiSir, Guru incubated and established the India center of Nortel-Tasman Networks.

Guru received Bachelor of Engineering in Electronics and Communication Engineering from College of Engineering, Guindy, Chennai. He holds Masters in Social Work and volunteers for AID India along with interests in natural farming, zero waste management etc.
 
 
 
 
 
  Balaji Srinivasan - VP - Product

Balaji Srinivasan drives product vision and strategy and is responsible for product design, development and delivery. He has over 13 years of experience in the IT industry having managed large size software engineering and delivery teams. He has deep technical expertise in Java, J2EE, and Web services technologies. Balaji has previously worked with MindTree as a Group Project Manager and was primarily responsible for managing product delivery to key customers.

Balaji holds Masters in Engineering from Indian Institute of Science, Bangalore. Beyond IT he has knowledge and interest in capital markets, is a green lover and has been instrumental in incubating 'zero waste management' initiatives in Bangalore.
 
 
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